Research Into Dubstep Advertisements

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FIRST DRAFT:

WHAT IS WRONG:

-'Life is Life' is not the same size
- Address may not be solidly conventional as I only saw it on one other advertisement
- More places where the album will be sold such as 'Itunes'

- Information on left should blend into background

SECOND DRAFT:

The reason why I chose this type of advertisement is because all the dubstep/ dance advertisements which I have seen, the majority, have the album cover on the right and the information on the left. I have made the corrections from the first draft above, however, I am not sure as to weather to have the information see-through (with the background coming through) or just black. I have seen more advertisements with it being black than not so I have decided to make the information box black.

Advertisement with black information box

FINAL DRAFT:

Digipak

FRONT COVER:










TOO DARK


















TOO BRIGHT

















JUST RIGHT











in order to chose our front cover, we made a vote between 8 people. everyone thought the bright one was too bright, 6 people thought the dark one was too dark and that it looked 'unprofessional'. Contrasting it slightly and making the brightness a bit higher made the photo look more conventional for a front cover of an album (as they are always edited).


I thought that yellow font would be good as it is bold and conventional (It is used in many dubstep albums and magazines)











However, we got more votes for the white font, so we decided to use white font for the title as opposed to yellow


INSIDE COVER:
















OUTSIDE COVER:

Story Board

The Party Scene (Round one)

This was the first take of the party scene.

• The camera is shakey
• The stage is clearly a stage (rather than a 'party')
• The dancers are not dancing in a dubstep way, the dancing is more grime. This would not correlate to our music video as the music and visuals will not be synergised.
• The dancers are too spaced out. Our aim was to create a club or party atmosphere (like seen in many other dubstep music video's) and the gaps between the dancers make the scene unrealistic.
• The changing of songs change the rythm of the dance which would not be consistant for our music video

Prop List

PROP LIST:

The Wig-

In order to distinguish the different ages, we decided to use a wig. The wig will effectively seperate the the woman from the 1960's to the 1980's and to 2010. Her image changes with each time, with fashion and dress code and hair alike. Instead of cutting (my) real hair, I will be able to cut the wig in order to create the same effect instead.

The Laptop:

We were fortunate enough to be allowed to use the broken laptops in school (which do look slightly dated, resembling the old fashioned laptops in the 80's). We decided to slick multi-coloured squares on the lid of the laptop to emphasize the popular colours and pop art of the time.

The Postman Bag:

We realised that the typical trait-mark for postmen is their red letter bag. We were able to get a traditional Royal Mail bag in which we would put the 'Cragga' letter inside. The see- through front of the bag enables the audience to see the letter inside (if we were to film front on) and it also distinguishes the actor to be a postman; giving clarity to the audience.

The Letter:

We wanted the letter to introduce the song (as many dubstep music video's do not have the artist in the video themselves). We were going to have a stamp in which the girl's face would be the equilivant of the Queen's head and the word 'Cragga' would be undernieth, but we realised that this would be very small and the audience may not be able to see it clearly. Instead, the letter is addressed to Cragga, entitling the artist and the name of the song, effectively introducing the song in a subtly way.